On the occasion of World Sight Day, Orbis launched comic books to educate children on the importance of good vision and spectacle wear. This is the fourth in the series of comics launched by Orbis on World Sight Day. These comics are distributed free of cost along with the October Edition of Diamond Comics as well as independently among school children by Orbis and its partner across India.
The comics were launched by Professor (Dr.) Sangeeta Abrol, Deputy Director General Ophthalmology - National Program for Control of Blindness and Visual Impairment, Ministry of Health & Family Welfare, Government of India in the presence of dignitaries from Sewa Sadan Eye Hospital, Bhopal, Vision 2020 India as well as eye hospitals and international non-profits working for eye care in India.
“Very often, simple eye conditions in children may not be addressed for a variety of reasons, including children not realizing they aren’t seeing clearly. Comics is an excellent medium that helps us reach children at an early age. They are engaging and allows them to understand seemingly complex eye health information and experiences with ease,” said Dr. Rahul Ali, Country Director-India, Orbis.
The story uses popular comic character Chacha Chaudhary accompanied by Orbis India Mascot Twinkle to connect better with children. The comics are available in three languages - English, Hindi and Bengali.
